1.       What is Swoopo.com?

Swoopo.com is an auction hybrid site.

2.       What is automated BidButler Service?

The service that the automated BidButler provides is that it bids on your behalf.

3.       How the auction works?

The auction is extended 15 seconds each and every time someone bids in those final seconds.

4.       What is an endowment effect?

Endowment effect is a hypothesis that people value a good or service more once their property right to it has been established.

5.       Is Swoopo and auction site?

It bills itself as "entertainment shopping".

6.       How come the Swoopo.com became worse?

Penny auctions, where each bid only increases the price of the final item by 1 cent, while still costing you 75 cents.

7.       Does Swoopo even has the items they auction?

They appear to sell first, then use the money they gain from the completed auction to buy and ship the item.

8.       Why are their different territory websites against each other in individual auctions?

To ensure that there is around the clock bidding to extend auction end dates as long as possible.

9.       Why Swoopo is about as close to pure, distilled evil in a business plan?

They get paid for everything up front, and as they drop ship everything there's no inventory or overhead to worry about.

10.   Is this kind of business plan illegal?

At least here in the US.